Background story
Various pet foods are
like various instant foods.
Our pets eat only 'pet food' for their entire lives
Then, isn't it really unfortunate?
If we continue to supply nutrition to pets who can't speak for themselves
with 'dry food', it will be a serious problem for the child.
The human-made standard for old dogs is like creating a 'dog age calculation'
to hide their short lifespan.


Increased medical expenses
for guardians due
to various diseases




Not with dry instant pet food
1:1 customized
nutritionally
balanced food!
Our child's main food should not be 'everyone's feed' that only prioritizes
expiration date and convenience, but 'food only for my child'.
We want the right 'life' that can be happy with our pets for a longer time.
And that 'life' began when we started thinking about what to feed them.





Increasing interest in the premium natural food market due to the rise of pet humanization phenomenon
Increasing interest in the premium natural food market due to the rise of pet humanization phenomenon

We believe that feeding the right food, not just pet food, can bring about good changes
in pets' bodies and even change the lives of pet owners.
We have only one wish.

'To help guardians and pets live happy lives and healthy dog lives'
We make food,
not pet food.
So that we can know, trust, and feed our children with food, knowing where it came from and who made it how It started with our desire to give 'real food' instead of pet food.